How The Doux uses artificial intelligence to have neighborhood interaction

“I guess we’re moving into a space where most companies look good I am technology companies,” says Maya Smith.

It’s an astonishing statement from a symbol introduced in 2012, long before artificial intelligence was once far and wide. Alternatively, The Doux has always been cutting edge. From day one, the hair product brand has been anchored in custom: hip-hop references, retro and Afrofuturism, nostalgia for black hairdressers, all in the provider of hair products for black girls.

Despite all that AI can do, Smith, who is co-founder, CEO and creative director of The Doux, is well aware that software biases are still rampant; technology is accelerating before we get the right to use and represent. “What I realized is that to make sure that changes, you’re actually going to have to start training the AI“, Smith tells me. “I wanted to be a part of it [it].”

That’s right, here’s how he’s doing exactly that.

Collaboration with Black Women’s Code

In collaboration with Black Women Code (BGC), The Doux once again presented the Black Good Looks AI Problem in June, inviting budding creators to release their unique AI-generated films.

A little compared to the usage requirement improve Loose equipment like Canva, Capcut or Pika – “due to a large number of obstacles have to do with the right of use” – participants were intentionally given huge parameters to sing their own praises about how they define black good looks, for a chance to turn into winning prizes and additional visibility options. Winners will be announced by the end of the month.

“I understand there is some apprehension, because a large number of people aren’t aware of this,” Smith says, hoping this issue offers some awareness. “However it is undoubtedly important for Black creators who want to participate in the AI ​​debate, because it’s going nowhere now.”

Key Points: Major with training and the right to use is an excellent form of thought control and a solid solution for assembling image and authority.

Let the personalized lead

Prior to partnering with BGC, Smith had already been experimenting with artificial intelligence to bring its advertising campaign and product launches to life.

To help realize the vision for The Doux’s Press Play Collection, unveiled over the past twelve months, he used Midjourney’s AI to organize the endless concepts in his head and generate actionable renderings to guide his production staff. “We didn’t want to spend a lot of time and money on revisions,” Smith says.

Smith is inspired by everything from the evolution of the black Barbie to pin-up customization to the Palm Springs aesthetic. “When people are talking to one of these platforms, even if you’re very good, you’re still going to want to be very specific,” Smith says.

“You’ll have to tell yourself [in this case] paint the story so you know what to say. You will have to know the angles of the virtual digital camera, huge images. You still have to show yourself what you could tell the AI ​​to do.”

The last liberation was once no different. The products in The Doux’s Block Party collection have been formulated to resist humidity. The crucial downside, Smith notes, was telling this story without leaning on the usual, often culturally unfounded hype that showed the arc from kinky to sleek, implying that the hair wasn’t amazing in the first place.

With the help of artificial intelligence, the image of a bubble was once a metaphor for a moisture barrier.

“It seems like manufacturers need to lean on the veterans they serve,” Smith says. “Everything we do is professional through our group. AI is simply a different way to engage them.”

Key Points: Use artificial intelligence to explain (and not change) your ingenious vision. People set the tone anyway; AI helps execute it sooner.

AI will never change IRL

In this spirit, “Block Party” thinking was once customer-driven. New York remains its largest group, and what Smith kept paying attention to about the city stuck with her: that it was once changing, that neighborhoods looked different than what people grew up with.

So Block Party was an homage to the famous New York block events that gathered so many customers of The Doux.

For its New York debut party, The Doux staff invited 60 good-looking journalists, influencers and distributors for dinner and dancing, and hired DJ Ty Alexander to lead the set featuring hit songs like Boosie’s “Wipe Me Down,” Lauryn Hill’s “Doo Wop (That Issue)” and FLY’s “Swag Surfin.”

“I guess our love language for our group is to show them one of the simplest ways we see them and make sure they see themselves,” Smith says.

Key Points: Artificial intelligence is inevitable, but once again in-person experiences maintain irreplaceable group factors.

wordpress seo

[ continue ]

wordpress Maintenance Plans | wordpress hosting

Read more