I went to a psychic when I was 22. She told me I was “going on a long voyage across the Atlantic.”
Even if the prophecy sounded strangely sinister (would I be? live of all places this crossing?), turned out to be true: shortly afterwards I decided to become English in Thailand.
While none of these experts claim to be psychic, their predictions are equally bold, provocative, and intriguing. And I’d be willing to bet that they have a good chance of coming to fruition in 2025.
So if you want to know your role as a long-term marketer, keep discovering it.
Lia Haberman, creator of the ICYMI e-newsletter, has a fiery approach to getting started: She thinks newsletters will become more like social media in 2025. (Only… without the trolls, bots, and flame wars.)
“By 2025, I imagine we will see newsletters become more like social networks. It will be a race to reunite one of the crucial subscribers and lovers. Independent newsletters could be packaged into top media producers or acquired through corporations.
This makes sense for one important reason: newsletters are proprietary channels.
You absolutely keep an eye on the output of an e-newsletter and the objective market is yours alone, which is not true for search engines like Google or social channels with rolling algorithms.
HubSpot released its new private e-newsletter in June 2024 and you’re seeing it today too, so we bet Haberman is exactly right.
Do you want to start your own individual business? Check out Emily Kramer’s guidelines for not creating content that’s as interesting as my grocery list.
Lesson Two: Marketers will care more about building strategies than one-off campaigns.
“Looking long term, marketers will focus more on building strategies rather than individual campaigns,” expansion advertising consultant Kevin Indig told me in late 2024.
“With artificial intelligence and no-code equipment, we will automate processes such as content generation, optimization and interactive search to create scalable workflows.”
In all likelihood he discovered something. Throughout the fourth quarter of 2024, I stopped focusing on mine a next advertising marketing campaign, and instead fixated on my processes and strategies as a complete and complete AI to create further streamlined and scalable businesses.
In 2025, we will see marketers change their priorities and we will be aware of how they might be able to create strategies that help them get their works done sooner and better.
Let’s take care of the elephant in the whole room: NOI didn’t pay Morning Brew co-founder Alex Lieberman to put “long-form blog content material” in there.
When asked which channels he plans to lean into in 2025, Lieberman didn’t stop: “Long-form blog content, executive social content content, and weekly e-message newsletters are the trifecta of channels that meet your desires”. need in terms of building and nurturing top-of-the-funnel leads and converting target audiences.
He provides: “I would say these are the only 3 channels for every company? No. On the other hand they are very environmentally friendly.”
I’ve heard this time and time again from the dozen marketing executives I’ve spoken to in 2024. Long-form blog content, however, attracts and converts, particularly if it’s EEAT.
And people want to pay attention to other people, not to producers. This is why companies like Wistia ask CEO Chris Savage to release product updates or industry data, Not LinkedIn’s deal with the company’s brand.
And… well, you might discover an e-newsletter. So I won’t dwell on the objective.
Lesson 4: AI will act as a great equalizer.
While I’ll see how this lesson sounds THE Matrixsuffer with me.
Brenna Robinson, General Manager at Microsoft, works firsthand with SMBs and has seen how challenging AI can be, particularly for small businesses.
“AI is a great equalizer,” he suggests. “It helps small businesses compete with larger companies by saving them time and keeping them from hiring more.”
Ah, the ancient struggle between David and Goliath.
After all, it’s true. My boyfriend created his own private app last week. A couple of years ago, this would not have been possible without the change in costs for a developer, a programmer, and so on. Equalizer, definitely.
Lesson 5: Audio AI could have its second.
However, I use Siri to ask for directions in the car or to check the weather. On the other hand I haven’t tested AI audio much before.
Ross Simmonds, CEO of Foundation Promoting, believes audio AI is coming.
“Audio AI isn’t getting as much love or buzz as it needs. The ability for voice AI to synthetically create content, such as turning blog posts into podcasts or translating voices into different languages in real time, is attention-grabbing.”
In 2025, he’s betting we’ll see more marketers turn to audio AI to create more voice content. This can significantly reduce the time needed for marketers to create more than a few types of content material.
I confess, it helps a lot. Now, the introverted blogger () no longer wants to become a podcast host. The AI will do it for me.
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