Artificial intelligence in graphic design: the executives, the cons and the method for designers [+ Expert Insight]

A few months ago, I reviewed several swirls of AI symbols and documented my enjoyment. Then my good friend Michael Randall, a graphic tailor, learned the structure and I’ll just say he wasn’t very happy about it.

“[Expletive] turbine emblem? We are condemned”, were his precise sentences.

I stopped posting the blog by clarifying that companies need to use precise graphics when designing their brands to stand out. And I bear it, so optimistically, that it has given him further religion in humanity and in our friendship.

Having said that, I tried to invite my good friend for his point of view on artificial intelligence in graphic design. So, listed here are some of Michael’s ideas mixed with my own findings from different resources.

After studying, if you’re excited about integrating AI into your personal workflow, check out our many HubSpot AI equipment to see if anyone can lend you a hand with your next giant marketing campaign.

Graphic design with artificial intelligence: what is it?

Artificial intelligence graphic design is precisely because it sounds. It is the use of synthetic intelligence to generate graphics similar to infographics, advertisements, branding, and different types of visible artwork.

The brands I created in my previous post via AI turbines are examples of AI graphic designs.

What impact will artificial intelligence have on graphic design?

According to Randall, many graphic designers already see the negative effects of AI on the industry and fear that it could cause long-term problems for artists and architects.

“Designers are becoming wonderful,” he says. “Due to the pandemic, there has been a change. Many freelancers and impartial homeowners in the industry lost paintings in some ways that you might expect due to the pandemic, but then AI really started to explode.”

Randall says AI is considered more available or inexpensive to homeowners in the industry than hiring a real graphic tailor.

“Creating a logo ID for under $5 is something the general public would jump at over hiring a certificate for a lot of dollars, and the latter value is justified by graphic design efforts, yet other people don’t they do it, remember it like this.”

Therefore, it is a priority that AI guarantees of available, cheap and fast graphic designs can only further devalue artists in the design industry.

Alternatively, some designers say that the future of artificial intelligence in graphic design is much less transparent and perhaps even much less dystopian. In a YouTube video, graphic artist Will Paterson said that it’s difficult whether or not artificial intelligence can replace designers, and no one really has the solution.

“All I will say positively is that despite your ideals of generative AI – whether it’s excellent or not – to talk about aggressiveness and being within the industries that we want to operate in, we want to see it as a device that can exchange the graphics and the design process,” he explains.

Paterson then publishes new graphics equipment and AI platforms such as Adobe Firefly on websites, which simply uses licensed images as its information style.

“Adobe, fortunately, is turning the dialog into something more than ‘How can I get AI to help authors create?’ instead of ‘How can I make AI create for us?’” he says, “I don’t know if we’re going to be changed at some point or not, I think maybe we won’t be, but we’re just going to have to decide.”

The pros and cons of using artificial intelligence in graphic design

The path forward for AI in graphic design is a bit ambiguous, but one thing that is clear is that AI is here to stay.

According to Marq, the last year has seen an unprecedented increase in demand for AI design equipment, with the number of searches for AI design-related equipment and tools expanding by 1,700% from 2022 to 2023.

Additionally, a recent Canva survey found that 75% of global advertising, marketing and creative leaders agree that AI is very important to their ingenious toolset.

Therefore, designers and homeowners in the industry should weigh the pros and cons of using AI when integrating it into their advertising, marketing or designs.

An advantage of AI in graphic design is that it can give artists a helping hand with speed through repetitive or tedious tasks. My good friend Michael also discovered its use in his paintings.

“I paint structures, especially road signs and directions,” he explains. “I photograph current areas and make models. Instead of doing the exhausting task of eliminating an individual or several current parts within the photo I took, I will use generative fill to perform that task beautifully and easily.

He emphasizes: “This is the simpler context in which I use artificial intelligence in graphic design”.

Any other professional is that could make graphic designing more obtainable for beginners and small industry homeowners.

For example, I’m probably not the most design-savvy person. I like to think I have a keen eye for color and a strong enough sense of fashion to understand how to match other parts in combination like puzzle objects.

Alternatively, I lack the experience to create beautiful designs like those of educated artists like my dear friend or other graphic designers.

So, I get a lot of benefits from platforms like Canva that boast numerous AI-powered design equipment that helps me create featured images, YouTube thumbnails, and high-end social media graphics that may be simple on the eye.

I’m particularly interested in its Resize and Magic Transfer device, which allows me to change codecs, languages, and sizes in my projects in seconds.

Alternatively, a downside is that an over-reliance on AI in graphic design could lead to fabrics that lack creativity or originality. For example, I looked at 5 AI symbol swirls and found that each of their designs produced identical effects and ultimately created uninspired brands.

Any other major downside is that the AI ​​is wrong and will generate images that may be, for lack of a longer period of time, shaky. My colleague Ramona Sukhraj has been examining the turbines of AI symbols lately, and they’ve created some hilarious (and disturbing) images.

When to avoid using artificial intelligence in graphic designs

My dear friend Michael is beautiful and simple in reference to the use of artificial intelligence.

“It will probably be more moral if you find yourself using it to do a role that isn’t particularly skill-based, you could shorten boring paintings, or you could use it to do things that might not be possible.” for a human being to perform,” he says.

In other words, avoid using artificial intelligence to trade human paintings. As a replacement, use it as an assistive device that helps designers paint successfully.

So, what holds long-term for AI in graphic design? Who actually knows about this? I believe that AI will sooner or later become a common tool for designers, like virtual pills and pens. However, I don’t think it will be able to totally replace real graphic artists.

AI can generate, but it does not host creativity in the same way that the human mind can, and we will always need the creativity of designers to create images that can stand out from the competition.

That said, Paterson was once right that artists needed to use it as a tool to stay aggressive.

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