Creating a viral promotional and advertising video is not easy, but it is definitely not possible. Additionally, promoting and advertising viral videos now doesn’t always require a high-budget video as more and more buyers are starting to value authenticity over staged content material.
If you want to go viral in 2025 and once again you’re not sure how, you’ve come to the right blog. Below are a couple of my favorite viral promotion and advertising films and why they were this kind of lucky.
And if, using the top of this checklist, you still doubt your ability to create viral content material, keep in mind that HubSpot’s Clip Author is an AI-powered loose video author that lets you create promotions and memorable advertisements. movies regardless of your skill level.
9 examples of viral videos
1. Cecred
Views: 2.1 million
Megacelebrity Beyoncé introduced her new line of hair care products known as Cecred, and her promotion and advertising were codified long before Gen Z.
Instead of glossy, stunningly produced films of models sporting shockingly shiny hair and bouncy curls, Beyoncé took out her phone and filmed herself using the products. It then analyzed the target market through their daily washing routine and outlined the products they use.
So, what makes it code Gen-Z? It is a distinctive and crude promotion and advertising method that younger shoppers constantly need. Analysis shows that 62% of Gen Z customers need producers who create distinctive and relatable content.
Beyonce is also known for being a private person who barely gives fans a glimpse into her private life, so a video where she openly shares her hair care routine seems unique.
55% of Gen Z say that producers are even more interesting when they create distinctive content, such as films or behind-the-scenes tutorials.
What I really like: First, Beyoncé speaks to her fans right away. And if you’re a member of the BeyHive like me, then you understand how unusual this is.
2. Duolingo
Views: 8.1 million
Duolingo offers viral promotional films and advertisements down to science on TikTok. It seems like every time I log into the app, a brand new Duolingo video goes viral, with millions of views and likes.
The key to the language training company is that it is always up to date on trending topics and what its audience is saying about the logo.
For example, Dress to Provoke is a popular multiplayer online dress-up game created using Roblox. The game is popular among streamers and avid gamers, and Dress to Provoke tutorials and playthroughs consistently go viral on TikTok.
A now-not-bizarre funny story among Duolingo shoppers is that the language-learning app is wonderfully consistent and playfully aggressive when reminding shoppers to log in and learn.
Then, Duolingo posted a TikTok of its mascot avatar floating in the game and jokingly wrote that the enchanted rooster is following its strategy to remind shoppers not to break their learning streak.
What I really like: Duolingo’s method for promoting and advertising videos shows that the brand has tapped into what its audience says and what features matter most. So, in your non-public quest for virality, pay close attention to what your audience says about you and try to connect it to a popular building.
3. Rub Daddy
Views: 30.7 million
I didn’t at all think that a video about something as mundane as a sponge would make it into my top 10 favorite viral promotion and advertising films, however Scrub Daddy is real right here. This video went viral on TikTok in 2023 and it’s easy to see why.
The video features a fun but relatable script that doesn’t feel overly rehearsed, giving TikTok an air of authenticity.
It also explains how the product works and answers a common consumer question: “Why does my Scrub Daddy Damp Duster dry out when left outside?”
What I really like: Scrub Daddy simply injects just the right amount of humor to make this video sexy, while still showing and explaining how the product works.
4. REM Excellent seems to be like
Views: 1.8 million
While I’m a huge Ariana Grande fan, I promise I’m not biased when I say that the film Wicked and Grande’s REM Excellent feels like it’s had one of the biggest and best collaborative promotion and advertising campaigns imaginable. I noticed it.
Even though this TikTok is a very simple 16 seconds long, it is still an environmentally friendly promotional and advertising video because it shows Ariana Grande speaking authentically and passionately about REM inspired by Wicked
Excellent seems to be like the palette. Grande now looks unproven and also shows how the product feels on her skin.
What I really like: Ariana Grande is the founder of REM Excellent and happens to be one of Wicked’s biggest stars, and this video combines her passion for each business while captivating different buyers, from Ariana Stans to Wicked fans to cosmetics buyers.
5. The City Cubs – Jeremy, the manager
Views: 1.8 million
Jeremy is a stern-faced black cat who “runs” The Town Pups, a pet shop in New York City. A group of workers from The Town Pups film Jeremy’s daily shenanigans and dub the video with an AI-generated British voice that delivers sarcastic quips.
The cat has become so popular that people from all over the world talk to The Town Pups to meet the furry manager and slowly walk away with a brand new puppy.
What I really like: Of course I just love cats, so it’s inevitable that I love Jeremy’s films. That said, films like the one above are great because they’re funny, smart, and feature candid footage of the company and customers.
6. Gibson Guitar – Jason Mamoa
Likes: over 74,700
I predict that superstar advertising and marketing will still achieve success in 2025, while influencer promotion and advertising continues to push upwards, and this video is helping my thinking. Recreation of Thrones and Justice League Standing actor Jason Momoa helped make a viral 2D on Instagram for the Gibson Guitar logo.
Momoa gifted his son, a guitarist and metal fan, a guitar handcrafted using the iconic Gibson Guitar logo by the CEO.
The process was just documented on Instagram, and Momoa filmed the heartwarming 2d when he finally managed to give the unique instrument to his son.
What I really like: Once again, I have a predilection for authenticity and sincere moments.
7. Deadpool and Kidpool help out SickKids
Views: 1.7 million
Speaking of celebrity promotion and publicity, Ryan Reynolds designed his iconic Deadpool gear and teamed up with Lynda Carter (Marvel Woman) to list it for sale at the Sick Children Foundation, a Canadian team dedicated to the health and well-being of children.
The video surpassed one million views in just a few days.
What I really like: The video uses Deadpool’s signature humor to explain the gang’s goal. It’s also synchronized effectively with the Christmas-themed plot. And, truth be told, it takes advantage of the large fan base of celebrities Ryan Reynolds and Lynda Carter.
8. Anthropologie – #unwrapanthro
Views: 1.4 million
Anthropologie kicked off its holiday giveaway with a viral TikTok video announcing the enhancement and how the public could participate. The video is low-key and features a voiceover accompanied by the use of footage of Anthropologie staff luckily packaging festive pieces to send to the giveaway winners.
What I really like: Anthropologie’s viral video shows that you simply don’t need a huge production or price point to create viral content material. The video is simple and does a perfect job of explaining the freebie and building excitement.
9. Nike – Vinicius Junior
Even though I don’t like sports, I love watching movies of athletes being silly and having fun. So it’s no surprise that I liked this viral Nike video of Brazilian soccer player Vinicius Junior dancing in his Nike shoes.
What I really like: This viral video is a clever example of giving space to the outdoor sector.
Instead of revealing that Vinicius Junior uses football boots in a compatible way or showcasing his abilities as an athlete, the brand tapped into Vinicius’ unique personality and habits to create a one-of-a-kind ad that showcases the relief and durability of Nike products.
So, what did we discover? Clearly, in this age of video promotion and advertising, it’s much less about slick, stunningly stylized footage and more about authenticity, humor and clear messages. Keep this in mind as you create your next viral hit. Superb right luck!
Editor’s Practice: This post was originally published in September 2010 and has been updated minutely for freshness, accuracy and completeness.
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